203 West Franklin Street
Centerville, OH 45459
Phone: 937-434-5697 or 866-401-ADVR
FEE ONLY PRIVATE MONEY
“INSTITUTIONAL STYLE INVESTING FOR THE INDIVIDUAL INVESTOR”
Located in historic Centerville Ohio, within minutes of Dayton, Cincinnati, and Columbus, 401
Advisor LLC. is a registered Investment Advisor that specializes in private money management
of client investment portfolios. Our award winning, proprietary investment strategy is designed
to maximize returns while giving investors peace of mind.
If you are tired of the worn out theories that Wall Street and their brokers consistently throw at
you, and want a more personal relationship by working directly with your portfolio manager, we
invite you to contact us now and experience investing the way it should be.
WHAT WE DO
Modeled after the ultra successful Harvard and Yale endowment funds, our flagship portfolio
(The ETF Endowment Portfolio) invests primarily in Exchange Traded Funds and individual
stocks. We allocate among non-correlated asset classes to provide a diversified, low cost
portfolio designed to outperform the market no matter which way the market is headed. Our
investment choices are not random, but are based on the research of William DeShurko CFP®,
President of 401 Advisor LLC, Professor Stanley G. Eakins (East Carolina University) and
Assistant Professor Samuel L. Tibbs (East Carolina University). That research and
subsequent paper entitled “Using Style Index Momentum to Generate Alpha” won the 2008
Charles H. Dow Award (Presented by the Market Technicians Association) for excellence and
creativity in technical analysis.
Based on that research, we have developed a computer based trading model that identifies
and ranks the investment categories that are currently outperforming “the markets” and have
potential for continued superior returns. This style index momentum provides a diversified,
index-based, low cost strategy that has outperformed on both a raw and risk adjusted basis.
Although past performance does not guarantee future success, it's comforting in today’s market
to invest using proven techniques.
To put it simply, our strategy is designed to purchase and sell the right investments at the right
time. Unlike many “financial advisors” we monitor our portfolios on a daily basis and know
what each client owns each and every day. Doesn’t it make sense that the person you have
trusted your money with know what you own, and actually keeps an eye on it?
Traditional investing (pushed on you by the mutual fund industry and practiced by 95% of the
industry) tells you to buy a little bit of all the asset classes and hold on to them in good and bad
markets. Why would you buy all the asset classes when you can identify the top performing
asset classes and attempt to stay only in those? Since top performing asset classes can
typically outperform the worst performing asset class by more than 30% in a year, our strategy
can potentially add significant returns to your portfolio versus a “buy and hold” strategy. (See:
http://www.callan.com/research/download/?file=periodic/free/360.pdf. The Callan Chart shows
the annual returns of various asset classes from 1990 -2009. The best performing asset
classes are listed across the top of the chart for each year, the worst performers across the
bottom. For the 20 year period shown the average return of each years best performing asset
class is 27.41%. The average return for each years worst performing asset class is -3.31%.)
If you are ready to break free from the clutches of failed Wall Street theories and
firms, you do have a choice. 401 Advisor LLC is independent with no company quotas
to meet and no incentive to sell you one investment over another. As a fee only
advisor our compensation only goes up if we grow your portfolio. The only reason we
attract and retain clients is through performance. No hidden fees, no redemption
Experience what you have been missing. Make 401 Advisor your advisor.
Your Privacy is Important to Us.
We value your privacy. Your information
is kept secure and confidential. If you
have any questions, please feel free to
1. William DeShurko is a Registered Representatives and Investment Advisor Representative of and
offers securities and advisory services through WRP Investments, Inc., member FINRA & SIPC. 401
Advisors, LLC is not affiliated with WRP Investments, Inc. Securities and advisory services are
supervised by WRP Investments, Inc. at 4407 Belmont Avenue, Youngstown, OH 44505 (330) 759-2023.
2. WRP Investments, Inc., is not affiliated with 401 Advisors, LLC, and thus, makes no representations in
©2009 401 Advisor, LLC. All rights reserved.